It's not new, but your body knows the difference. The SHAKLEE DIFFERENCE... based on Philosophy, Purity, Potency and Performance. Shaklee Chairman and CEO Roger Barnett states: "The Shaklee Difference is a disciplined, scientific approach to product development that guarantees each Shaklee product delivers on its promise. Our product philosophy is very simple -- absolute, unwavering pursuit of quality without compromise. Ever." And it's been this way for 57years.